See Airy Aroma’s 2024 Journey in 2 Minutes—Thank You for All the Love

See Airy Aroma’s 2024 Journey in 2 Minutes—Thank You for All the Love

In July 2024, Airy Aroma made its long-awaited arrival in the UK, and the response was nothing short of heartwarming. From the moment we launched, your love and enthusiasm fueled our journey, with countless questions, requests, and connections made. Here’s a quick recap of the highlights that made 2024 unforgettable:

Early 2024: From Idea to Reality

It all started with a dream in early 2024—a vision of bringing unique Japanese aromas to homes worldwide. Every step of the journey, from designing product shapes to testing over 100 unique fragrances, was a labour of love.

Finding the perfect bottles, crafting elegant packaging, and ensuring every shipment was safe and flawless required dedication. Every hurdle came with lessons, but the result? A collection I am proud to share with you.

March 2024: Building Foundations & Content Creation

With a tight budget, I turned to creativity to share Airy Aroma’s story. A photoshoot at Hakone, framed by the beauty of Mount Fuji, became the visual heart of our brand. These images inspired over 100 Instagram posts, sharing not just our products but the essence of Japanese culture.


From behind-the-scenes peeks to scent guides and the popular Which Kanji Are You? campaign, the goal was to build a genuine connection with fragrance lovers. Influencers, content creators, and even magazines joined in, sharing their thoughts and reviews. Every interaction inspired me to keep improving and innovating.


July 2024: Official UK Launch

After months of preparation, Airy Aroma officially arrived in the UK. The launch introduced the Japanese Landscape Series and debuted the Airy Aroma Fragrance Stone Diffuser. Navigating a new market was no small feat—every day brought challenges, but also opportunities to adapt, learn, and grow.

Through partnerships, stunning visuals, and endless perseverance, more people began to discover the subtle yet sophisticated aromas of Airy Aroma.

September–October: Media Recognition & Collaborations

By September and October, Airy Aroma had gained recognition in the media:

  • Featured in Eikoku News Digest, where the Sweet Infusion Home Reed diffuser was celebrated for its artistry and refined scent.

  • Collaborated with OM Yoga Show, introducing Japanese-inspired luxury to a wellness-focused audience and fostering new connections.

These milestones reflected the growing love and appreciation for Airy Aroma’s unique blends.


November: Invited to Exclusive Designer Pop-Up Events

November was a highlight, as I had the privilege of presenting Airy Aroma at three different exclusive pop-up events. Meeting fragrance enthusiasts in person was a rare , rewarding experience, and each event was a wonderful success:


Avantelier Winter Pop-UP 

The first pop-up—a stunning showcase of Airy Aroma’s luxurious home fragrances. It marked the debut of the fragrance stone diffusers, presented alongside other ethical designer brands.


Idea. PR Christmas Sample Sale

A short and sweet event featuring many other independent business designers, creating a vibrant atmosphere of creativity and connection.


Atelier Three Selected Shop 

A unique collaboration that displayed Airy Aroma’s products alongside indie fashion and design brands. The entire store smelled incredible, filled with the elegant and soothing aromas of Airy Aroma.

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Each event was a chance to connect more deeply with customers and share the artistry behind every product.


To Everyone Who Has Tried Airy Aroma

Truly, thank you. This journey has been challenging but deeply fulfilling. Launching in the UK was a leap into the unknown, but every challenge was met with your kindness and support. Your feedback, enthusiasm, and belief in a small, independently owned business like mine mean everything.

Every fragrance is crafted with care, reflecting a deep love for the art of aromas. Knowing that these scents have brought beauty into your spaces fills me with joy. I’m far from perfect, but with your encouragement, I’ll continue to grow and improve.

Here’s to another year of creating thoughtful fragrances and meaningful connections. I hope you’ll continue this journey with me.


Looking Ahead to 2025

The excitement doesn’t stop here. 2025 promises even more:

  • Launching a new Artistic Collection to elevate your home fragrance experience.

  • Being featured in an even bigger international magazine, sharing Airy Aroma’s story with new audiences.

  • Partnering with a luxury university dorm to offer exclusive savings for students.

  • Expanding international shipping, making Airy Aroma products available in the EU, USA, and Canada.


All Airy Aroma products are proudly made in Japan, featuring an alcohol-free base and premium Japanese reeds.

I can’t wait to share them with even more fragrance lovers around the world.

As 2024 comes to a close, my gratitude is immeasurable. Thank you for being part of this journey, for embracing refined scents, and for supporting Airy Aroma. Let’s continue to create unforgettable memories and turn every moment into something extraordinary. 


Start exploring Airy Aroma today.

Visit Atelier Three in Shoreditch to Test Airy Aroma Home Fragrance Offline

Visit Atelier Three in Shoreditch to Test Airy Aroma Home Fragrance Offline

Discover Airy Aroma at London Designer Shops Dec 2024-Jan 2025

Discover Airy Aroma at London Designer Shops Dec 2024-Jan 2025

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