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Wow, this feels so surreal—I’m absolutely thrilled to share that Airy Aroma has been featured in British VOGUE! Seeing my brand in such an iconic and globally recognised magazine feels like a huge milestone.
For a small, independent business started by just two young women from Japan, this is beyond what we ever imagined. I can’t wait to celebrate this exciting moment with all of you.
British VOGUE February 2025—At Home with Vogue: Airy Aroma
When I read how VOGUE described Airy Aroma, I was overjoyed:
‘Airy Aroma brings Japanese artistry to home fragrance. Designed by two women from Japan, their alcohol-free diffusers with premium Japanese reeds offer a sensory retreat, blending subtle elegance and calming aromas.’
It’s like they captured exactly what we’ve always wanted to offer—a way to make your home feel elegant, serene, and uniquely personal. If you have the February issue, flip through and check it out! And if you’re curious, please try one of our fragrances and experience the artistry for yourself. I’m confident you’ll love it.
In Vogue: 'Available in the UK Only'– This is About to Change
There’s an exciting secret I’ve been waiting to share! While VOGUE highlighted our presence in the UK, there’s something they didn’t know—a big change is coming, and I’m so excited to share it with you.
Soon, shipping to the EU, USA, and Canada will open!
This step means so much because, as you may know, shipping fragrances internationally is incredibly challenging. Due to the nature of the chemical components and liquid, we must ensure the utmost safety during transit while preserving the product’s integrity.
Many of you from around the world have asked how you can bring Airy Aroma into your homes, and we’ve been working hard to make it happen. Finally, it’s almost here, and I’m so excited to share the beauty of Japanese fragrances with more of you, wherever you are.
Thank you for your patience. Stay tuned for this exciting update—I promise it’s really coming soon.
Celebrate This Moment with 10% Off Our Latest Collection
In the meantime, let’s celebrate the fact that Airy Aroma is in Vogue! I’d love to offer you 10% off our latest Artistic Collection.
This collection includes my personal favourite, Yū (優) Elegant Harmony. It features unique ingredients like a warm blend of white tea and osmanthus, subtly sweet with a touch of musk. Almost like a sophisticated perfume. You don’t even need to spray it—just place it in your space, and it will create an unforgettable atmosphere.
I held this fragrance back from the original launch because I wanted to present it in a special way. Now, it’s finally here as part of this exclusive collection.
A Personal Thank You: Home Fragrances to Make You Happy
When Vogue reached out to us, I was genuinely surprised. I want to personally thank everyone who has loved our fragrances—it’s because of you that this incredible opportunity came to life. Your love and support made them notice us, and I couldn’t be more grateful.
Thank you for believing in Airy Aroma. I hope these fragrances bring as much joy to your home as they’ve brought to mine.
Here’s to more milestones, more memories, and more artistry to share. Bring the beauty of Japan into your home.
